In this episode, SoStereo Founder Beto Azout and CEO Lindsey Camerota are joined by Pedro Perez and Bert Marissen of TBWA\Chiat\Day to discuss Played by Humans, an open-source movement that helps identify human-created music, giving listeners the transparency to make informed choices. Together, they explore why the initiative is not about opposing AI, but about building trust, empowering creators, and reimagining the role brands can play as the next generation of record labels. Listen in and join the conversation about the future of music, creativity, and human expression.